DIY Social Media Content Strategy by Astrid Haug

Author:Astrid Haug [Haug, Astrid]
Language: eng
Format: epub
Published: 2015-09-27T07:00:00+00:00

This is how you start to create new content:

Use the top rung of the Value Ladder to connect your “why” to the content. If the purpose for a beauty products manufacturer is that people should feel beautiful the way they are, then the content on social media must help them in that direction. For example, this could be a campaign where women submit pictures of themselves without makeup.

Look at your content today, both online and offline. Can it be communicated in different ways? A number of companies are at a crossroads between print and digital. For example, it might lead to a decision that your internal communication should take place by cell phone rather than a printed journal.

What is your balance between text, infographics and video? Should you perhaps shift focus and allocate resources to visual communication? Instead of a written manual, you might make a video guide or an infographic.

What kind of content do you think would be fun to make but never get the chance to do so? Perhaps you should do something about it now. Many companies have lots of good ideas for new content but they never get implemented. It is a shame because you will not get a new result by doing the same things you did in the analog era.

Start small, test what works, and then scale it up. Not all initiatives need to make it past the test phase, but just because your first video failed, that does not mean the video format could not work for you.

Learn to take pictures and make infographics or simple videos. Then it will be much easier for you to make new and varied content. You can take small steps by practicing taking pictures, learning a new editing software, and so forth. You can find lots of free guides and help online. You might have to purchase the services from professionals, but the better you know the principles behind how these things work, the easier it will be to see where your own skills fall short.

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